Mahtomedi, MN
Fashion has always been more than just clothing for me—it’s about confidence, sustainability, and personal expression.
I started my journey in fashion by hosting women’s designer trunk shows in downtown Minneapolis. From there, I moved into men’s custom clothing with J. Hilburn, where I helped grow the brand from offering only custom shirts to a full, made-to-order wardrobe company spanning from casual essentials to tuxedos. Over the years, I built a thriving men’s styling business, training and mentoring stylists across the country.
As my career evolved, so did my vision. Many of my longtime clients asked me to return to women’s fashion, and through my connections in the industry, I found two incredible brands that aligned perfectly with my values. Midnight Oil offers elevated, professional womenswear, while Elevair focuses on toxin-free, slow-fashion athleisure. Alongside J. Hilburn, I realized that all three brands shared a common philosophy: high-quality, made-to-order fashion that spans from everyday casual to refined formalwear.
To make the experience even more personal, I became certified in color consultation, ensuring that every client not only finds clothing they love but pieces that truly complement their unique tones and style. This commitment to personalized, sustainable fashion led to the creation of Style Lab—a collaborative space where expert stylists help clients build intentional wardrobes that align with their lifestyle, values, and individuality.
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651 | 216 | 6798
sarah@thestylelabmn.com
In college I traveled around the world on Semester at Sea, where I learned how to do the worm. I have also fit Justin Bieber for a J.Hilburn shirt!
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"Sarah has done a great job overhauling my closet and my confidence in knowing what to wear. I use to go into my closet and not know what to wear, which was especially frustrating for important meetings or events. Now, no matter what I pull out, I know it fits great, looks great, and everything effortlessly works together. She has made clothing frustrations a thing of the past. By investing just a couple of hours a year, I now have an incredible closet of selections and no matter who I'm seeing or what I’m going to, I know that I‘m dressed for success."
"As an interior decorator, I live and breathe design—and that includes my wardrobe. When I had the opportunity to travel to Paris for a once-in-a-lifetime work trip with other top designers, I knew I needed something special. Midnight Oil gave me the ability to design my dream suit—a rich cognac color with exquisite details, the perfect fabric, and custom buttons that made it uniquely mine. The blazer paired effortlessly with jeans, while the full suit made a statement when I needed it to. As someone who appreciates craftsmanship, I loved being part of the creative process. This wasn’t just another suit; it was the perfect blend of form and function, and I felt incredible in it the entire trip."
"You never get a second chance to make a first imprssion. Sarah was able to work with me to add custom touches to my wardrobe to really create a unique, fashionable look. Being able to customize and create my look with her guidance and talents has been such a spectacular experience. J.Hilburn and Sarah deliver a level of product that is second to none."